Dive into the fascinating intersection of psychology and marketing and how to use psychological biases in marketing strategy.
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The neuroscience of color has important implications for a wide range of fields, from design and marketing to health and wellbeing.
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LeBron James' breaking of Kareem's record and the following interpretations illustrate the complex interplay between sports statistics and the psychology of statistics.
Read MoreMemory is your brain’s attempt at connecting you to the past. Learn how memory can improve marketing!
Read MoreThis article will cover what the two consumer behavior motivations that marketers must know.
Read MoreLearn a simply yet effective marketing strategy as it relates to system 1 & the law of least mental effort.
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Uncover the connection between the neuroscience of memory and emotion and learn how marketing can use it as a memory-booster.
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Your brain is a relentless pattern-seeking machine. And these patterns affect consumer behavior in fascinating ways for marketers to note.
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Since the brain has declared vision as the VIP amongst senses, you’ll never go wrong by finding more ways to be visual in your marketing.
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Everything in marketing comes down to the brain, yet marketers don’t study brains.
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What if I were to tell you that you and everyone else you know is blind AND are entirely unaware of the blindness?
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Attention is currency. Attention is a business model. But what is attention, really?
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Dive into the fascinating intersection of psychology and marketing and how to use psychological biases in marketing strategy.